One Voice brand was utilized for a powerful, pro-community campaign spearheaded by the Economic Development Council of Bloomington-Normal (EDC). The goals of this campaign were straightforward: to make McLean County a stronger economic force and a better place to live.
One Voice campaign efforts showed our State and Federal Government that we stood united… that our community focused on improvement, and a community with many projects worthy of funding. The One Voice Task Force recognized several important projects that are crucial to the long-term economic development of our community.
Procured over $22.5 million in federal and state funds in the three years Brad worked with the EDC.
Economic Development Council of the Bloomington-Normal Area, Normal, IL – bnbiz.orgPrograms developed: ONE VOICE Program: Handled brand and all communications for community, state and federal government – delegation trips to Washington D.C. 2007, 2008, 2009; NAVIGATING A NEW DIRECTION: Capital campaign that raised $3.7 million over 5 years sustaining economic growth to the public and private sectors; C7 – CIRCLES OF SEVEN: Business Mentoring Program, was a protégé and mentor to business community entrepreneurs; EDC Brand – Designed and maintained all websites and social media, video production, event A/V and graphics and advertising, brand management across all media.